Everett Crosland

Everett Crosland

Company: AppliedVR

Job title: Senior VP, Commercial


Everett Crosland is a commercial leader in digital health, focused on scaling complex therapeutic solutions across a diversity of channels. At AppliedVR, Everett leads the company’s commercial, sales, and health economic efforts overseeing the health system sales, DoD and VA sales and partnerships, and launch readiness for AppliedVR’s leading virtual reality medical device pipeline.


Q&A Session with the Expert Speakers 4:30 pm

• Understanding evidence requirements of public vs private insurers • Clarifying the reimbursement categories within the US market, from drug to psychosocial services, and their impact on DTx development and commercialization • Developing direct to consumer models: Comparing prescribable to over-the-counter routes for consumer accessibility • Exploring recent guidelines issued by NICE and Germany, and…Read more

day: Day One

Key Considerations for Developing Strategic System & Payer Partnerships to Effectively Scale Digital Therapeutics 2:00 pm

• Identifying and engaging the right partner at the right time • Structuring partnerships to facilitate a path to scale • Establishing partnerships that yield mutual gains • What it takes to be organizationally and operationally ready to partner and scaleRead more

day: Day One

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